Mediatized Sapiens: Communicational knowledge

In search of the lost movement in communication research 69 ERC (www.sandramassoni.ar/investigación), which already has more than fifty-five projects that have been added to the registry from different countries of Latin America. Communicators, when investigating, can provide other records of the actors different from those of other social scien- tists such as economists or sociologists; they are dashboard ex- perts, their disciplines are focused on leveraging control. With this inter and transdisciplinary participatory communicational research methodology, we work to escape from the linearity typical of traditional studies. The task of an active researcher, then, is to recognize and characterize SM as groups of actors not separated from the topic addressed by the communication strategy. An ERC also works to take advantage of self-organization and provide communication resources to make it grow. What does not grow, sooner or later, is exhausted and dies. That is why we speak of the ERC as a methodology to recognize and accompany the living (MASSONI, 2019). The only way for the actors to participate authentically is if they are summoned from their current interests and needs around the issue of the communication strategy. And taking into account what is the emotionality from which they are linked today with the problem. The paradigm of the flow in which we have been working for years deals with this issue, taking up the outstanding works of Humberto Maturana and Francisco Varela on the subject. The Enactive Strategic Communication is a criticism of power and its control devices, a critique of the machinery of un- happiness and the destruction of the planet; an external analysis of what is analyzed is not possible, an external critique of what is criticized is not possible. Only self-criticism is possible. Our ac- tions build worlds from communication, and our investigations are actions. The best indicator of authentic participation is the joy of those who participate. Communication is not only or always a language dilemma. Language can only exist in interaction; what philosophers call the event cannot exist outside of language, but communica- tion does not end there since the human being is much more than what can be represented. Only the expressible makes the language in which it expresses itself possible, but there is no ex-

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