Mediatized Sapiens: Communicational knowledge

In search of the lost movement in communication research 71 30 ERC projects, fromdifferent fields and scales, carried out over a period of 30 years (from 1987 to 2017). The affirmations that I have supported in my participation in the Seminar on Mediatiza- tion arise from this empirical basis. Our contribution focuses on the specificity of the communicational: the ER is a participatory methodology that approaches communication from a critical meta-perspective (MASSONI, 2016), expressing its full potential in the environment of inter and transdisciplinary teams. An innovative methodological proposal made precisely from a strong self-critique regarding the traditional ways of thinking and communicating. It works to go beyond some of the reductionisms of classical theories, and, for that, it is based on a new interpretive and explanatory system: the ESC, which redefines communication as an encounter in diversity, a conversational social change that enacts; an intersubjective, situational, historic, dy- namic, and evolutionary, micro macro social, complex, fluid, fractal, and self-organized reconfigura- tion (MASSONI, 2003 and 2013). A theory that is formulated from the epistemologies of the south (DE SOUSA SANTOS, 2014) and nourished by three roots: the Latin American communicational thought, the well-living of our original peoples, and the newparadigms of science, in particular the theories of complexity (MORÍN, 2009), fractality (MANDELBROT, 1987), and fluidity (PRIGOGINE, 1983) (MASSONI, 2018). I finish with a final block of reflection, beginning with a recommendation. And it is that we always keep in mind that the communicational question about the actors, then, is not what are the actors like? But, how do we make a coexistence that respects the existing diversity around the problem addressed by the communication strategy? Because it is these differential modali- ties that are configuring, bringing out the types of encounters in diversity that these actors have today with the issue addressed by the communication strategy in that territory. We have to summon the actors fromwhat they are being. And then the focus moves towards the recognition of that dif-

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