Mediatized Sapiens: Communicational knowledge

Sandra Massoni 72 ferential modality of their emotionality, corporality, interests, and needs, their knowledge too, of course, not as a bug nailed to a board but as a shared trajectory of each of the groupings of actors. We need to look at SM as self-devices in their differential modes of being, insofar as there is a kind of superpower in the power of a thought that is discovered by putting different premises into practice. As Spinoza puts it, a type of superpower arising from the composition between bodies (DELEUZE, 2006); a continuous setting of affection and concept, a collec- tive thinking with the body done from the emotionality shared with the other members of an SM and expressed as a rhythm, an emerging grammar, a matrix that both constrains and is a mold for that growth. We will only succeed in being innovative if we are not afraid. But to be or not to be afraid is not a deci- sion rather a transit shared with all the actors of each territory [...] (MASSONI, 2016). This is where the methodological battery of the ERC links to the strategic and the flow as a move in the path of what is desirable and possible for each SM. The characterization of SM is an intermediate dimen- sion; it is a complex tone. Our task is not to describe that com- plex tone (that is the task of physicists). Our task as communicators is to be able to metaphorically generate a recital, that is, a conversational space in which we sing together. The ERC encourages encounters in diversity capable of generating situated conversations. Paths are shared by the SM because we have attended to the differential diversity of the actors linked to the problem addressed by the communication strategy: Enactive Strategic Communication as conversational social change (MASSONI, 2016). 3. Results In this work, we have focused on arguing that the specific scientific knowledge of the communication discipline re- quires attending to a biocommunication sensorium that does not previously result from experience or reason but rather is a knowledge derived from the dynamics of emerging complex sys-

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