Mediatization, polarization, and intolerance (between environments, media, and circulation)

73 Mediatization, society, and meaning: Transversal concepts Pedro Gilberto Gomes 1 Abstract: In the development of research on mediatization, the reality of other themes that allow the researcher to equate the trinomial: mediatization, society, and meaning emerges power- fully. There is a basic dialectic relationship between the three points of the trinomial. Society, as human and social relations, locates in an environment that identifies it as a society in media- tization and gives it meaning. An approach that seeks to under- stand the reality of society amid mediatization must necessarily approach it from tangible realities, accessible via studies of indi- vidual means, but that, in its uniqueness, is surpassed by other concepts that empirically materialize mediatization in today’s society. It will be the transcendency vision that will allow us to go beyond the Cartesian view of reality. Excessive fragmentation can be overcome by aggregating different themes to discuss the phenomenon. Keywords : Mediatization. Society. Transversal concepts. Transversality. Today, it is common to speak in times of change, thanks to extreme technological development. However, many think- ers, when looking at the current moment, affirm that instead of a time of change we are experiencing an epochal change, that is a change of generation. A moment of enormous social trans- formation that implies a new era for humanity. To paraphrase these thinkers, we can say that, more than an environment of 1 Full Professor PPGCC-UNISINOS. ORCID: https://orcid.org/0000-0001-8287- 4307. E-mail: pgomes@unisinos.br .