Mediatization, polarization, and intolerance (between environments, media, and circulation)

André Lemos 86 main characteristics and discuss the concept of radi - cal mediation. Then, we return to previous proposals for associative communication and the mode of exis- tence of communication (LEMOS, 2019, in press). In the last part, we describe the assumptions, stages, and instruments for the implementation of a neomaterial - ist methodology of communication in products of the digital culture. 2. Neomaterialism, mediatization, and radical mediation Many authors point out to a materialistic turn ( mate- rial turn ) (BENNETT; JOYCE, 2010) or a non-human turn ( non- human turn ) (GRUSIN, 2015a) in philosophy and social sciences, emphasizing the agency of objects and, consequently, their per- formances as important mediators in social formation. However, this turn seems to have not yet influenced the field of social com- munication. Most communication studies value intersubjective, contextual, and transcendent relationships, little used to the recognition of the agency of objects. It would undermine the analysis of the entire communicational phenomena and those of digital culture in particular 4 . It is the central hypothesis of this article. Materiality studies have always been peripheral in com- munication studies (QUANDT; VON PAPE, 2010, p. 330). Liev- rouw correctly points to the problem globally: […] most technology scholarship in the communi- cation field, informed by classic strings of media re- search, continuous to follow a broadly constructivist, culturalist line, privileging the technologies’ social and cultural meaning appropriations and framing technol- ogy primarily as an outcome or expression of culture. As a result, the shift toward conceptualizing the in - trinsic social and material character of communication technology as equally definitive and co-determining remains something of an unfinished project in commu- nication and media research (LIEVROW, 2014, p. 14) 4 Preliminary study in progress at Lab404 analyzes texts from the COMPÓS and Communication and Epistemology WGs (2013-2019) and indicates that the an- thropocentric perspective is hegemonic.