Apocalyptic and moderate people: the senses of COVID-19 among Brazilian evangelical leaders

  • Odlinari Ramon Nascimento Silva Universidade Federal do Rio Grande do Norte
  • Luciana Miranda Costa

Abstract

Like several influencers, Brazilian evangelical leaders published in media their respective ideas and opinions regarding COVID-19, which caused the death of millions of people in several countries. However, the pandemic’s religious interpretation was pluralistic, based on each leadership’s conveniences. This work presents five leaders as a representation of evangelical diversity, namely: Antônio Carlos Costa, leader of the Presbyterian Church; Ed René Kivitz, leader of the Baptist Church; Caio Fábio, leader without denominational affiliation; Edir Macedo, bishop of the Universal Church; and Silas Malafaia, leader of the Assembly of God Victory in Christ. We question the production of meanings on COVID-19, based on the analysis of data published on YouTube channels by these leaders.

Published
2021-04-22
How to Cite
SILVA, Odlinari Ramon Nascimento; MIRANDA COSTA, Luciana. Apocalyptic and moderate people: the senses of COVID-19 among Brazilian evangelical leaders. Anais de Artigos do Seminário Internacional de Pesquisas em Midiatização e Processos Sociais, [S.l.], v. 1, n. 4, apr. 2021. ISSN 2675-4290. Available at: <https://midiaticom.org/anais/index.php/seminario-midiatizacao-artigos/article/view/1333>. Date accessed: 22 sep. 2025.
Citation Formats
Issue
Vol 1 No 4 (2021): Anais de Artigos do IV Seminário Internacional de Pesquisas em Midiatização e Processos Sociais - Mediatized Sapiens – Communicational Knowledge in the Constitution of the Species
Section
WG EPISTEMOLOGIES AND MEDIATIZATION